January 25, 2021

Revlon Announces Its New South African Ambassadors

Revlon has fully embraced inclusive beauty through its #LiveBoldy campaign which celebrates women of all skin tones and redefines beauty by straying from the streamline (exclusive beauty) definition.  
Revlon Announces Its New South African Ambassadors, Picture by Twitter/ Revlon
This campaign’s sole purpose is to redefine what beauty is and change the narrative that beauty only equates to physical attributes. It defies colourism, diversifies beauty standards and advocates for women empowerment through its promotion of self love. Through its selected ambassadors it provides a closely relatable personification of what beauty is and how it is different for every individual.

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Revlon SA brought this global campaign close to home with its recent announcement of its four new South African ambassadors: Bontle Modiselle, Kim Jayde Robinson, Luthando Shosha and Michelle Mosedale — as a collective their also known as the #LiveBoldyBrigade. 
These ladies took to social media platforms to share their good news and South Africans reciprocated their excitement and gratitude with countless congratulatory messages.

They will be following the footsteps of iconic women like Bonang Matheba, Halle Berry and Ciara who have represented the brand well. As daunting as this task may seem we have no doubt that these ladies will rise up to and surpass our expectations.

By  Fisiwe Zondi

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