January 19, 2021

Google Maps Introduces Nigerian Accent

Google Maps has launched a new accent on their platform.

(Photo, Google Map logo on the land surface. Supplied)

Ncuthukazi Webber

Nigerians are now able to navigate to their destinations with the assistance of a local voice using a new feature for the purpose of attracting new users in Africa.

The new feature is the first of its kind in Africa by the U.S tech giant. Directions and local street names, formerly mispronounced due to the default British accent, are available in familiar pronunciation with the Nigerian accent option.

In the next few months, the app will allow users in Lagos to seek directions to informal transit for minibuses and new visitors to the city.

Google will ensure accurate data on routes by partnering with a local start-up company, Red Preppers Technologies Ltd. Together they will allow users to choose the best option based on traffic, weather and road conditions.

Google has confirmed that the “Nigerian English” is available under Google Maps settings alongside English for Ghana, Kenya, South Africa, India, and Tanzania.

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