Nsikayesizwe David Junior Ngcobo, known professionally as Nasty C is the latest to join the Def Jam Recordings. The 23-year-old hip hop star from Durban South Africa registers his name in one of America’s biggest recording labels.
The deal is an exclusive pact through a joint venture with Universal Music Africa. Def Jam Recordings has houses artists such as Justin Bieber, Big Sean, Kanye West, Nas, Fabolous, Desiigner, Jhené Aiko, and now Nasty C.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.” Def Jam Recordings interim chairman/CEO Jeff Harleston stated
Def Jam Recordings is an American record label focused predominantly on hip hop, pop, and urban music, owned by Universal Music Group. In the UK, the label takes on the name Def Jam UK and is operated through Virgin EMI Records
Making his official U.S premiere, Nasty C will debut his brand new single “There They Go” on Apple Music Beats 1 with Ebro Darden today at 21:00.
The single lead to Nasty C’s upcoming third studio album, Zulu Man With Some Power, following the successful Bad Hair, as well as Strings and Bling. The music video for “There They Go” is set to drop tomorrow. Ju