Cell C has signed a data deal with the Competition Commission on Monday, the commission said.
The signing of the memorandum of agreement is meant to improve access to data and increasing the transparency to pricing for consumers.
Two years of investigations by the Competition Commission found the cost of data to be too high in South Africa.
MTN and Vodacom were therefore instructed to cut their prices for data by 30%-50% failure to which would lead to facing the music.
However, the Competition Commission had initially found that CellC did not have any unpleasant practices regarding high data costs for consumers.
Therefore, this was, “a voluntary commitment by Cell C as there were not any adverse findings or contemplated prosecution against them in this regard,” said the commission.
So the campany will be forcusing on free data products, increased transparency and notifications and zero-rated services to public benefit organisations (PBOs).
To ensure that all citizens have data access on a continued basis, regardless of income levels, a lifeline package would be offered to all prepaid users as instructed by the commission.
Cell C says it will implement in the next 6-9 months effective rate notifications that will allow users to check usage per megabyte price.
Furthermore, customers will also have zero-rated access to websites of designated PBOs, including national and local government content focused on education, health and electricity.
“The negotiations with Cell C and this agreement is a further demonstration of the commission’s desire to bring about transformation in the data services market that promotes greater access to Internet and digital inclusion,” Thembinkosi Bonakele of the Competition Commission said.
“The agreement further moves the industry towards a common approach to zero-rating of public benefit sites and transparency.” Bonakele said.